VIDEO: Max Havelaar Fair Trade Label Turns 25!
Did you know that the first fair trade labelled product was coffee? It was first launched in the Netherlands in 1988 with the label of Max Havelaar. This name was taken from a fictional Dutch character who opposed the exploitation of coffee workers in Dutch colonies.
Over the years, the Fair Trade movement expanded to dozens of other countries world-wide and now includes uncountable products. Last year, Max Havelaar turned 25! Watch this great video that was produced on the occasion: