Madison, Wisconsin

The Fair Trade Madison campaign was launched in Fall 2008 as an attempt to increase awareness of Fair Trade on the UW-Madison campus and begin steps towards making Madison a Fair Trade City. Throughout the first year, WISPIRG’s Fair Trade Campaign held educational events for the Madison community and university students with over 800 people total in attendance. The second year of the campaign was geared towards primarily working on making Madison a Fair Trade City. In the Fall of 2009, we began three main initiatives. First, we worked to begin building a steering committee of Fair Trade groups and businesses in the Madison community. Second, we continued to increase grassroots support of the movement. We did this through tabling events, in which we offered free sample of Fair Trade coffee and tea along with informational handouts about Fair Trade and where to buy Fair Trade in Madison. Third, we began building relationships with city council members to work towards passing a Fair Trade resolution in Madison’s Common Council. All three initiatives were continued throughout the Fall semester of 2009 and Spring semester of 2010. Over this time, we also met continuously with food service directors on the UW-Madison campus to increase Fair Trade product availability for students.

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Campaign Progress

Build Your Team

The Fair Trade committee provides leadership and direction for your campaign.

Completed

Reach out to Retailers

Work with retail locations in your town to offer two or more Fair Trade products.

Completed

Engage Your Town

Each town must have a certain number of community organizations using or serving Fair Trade products.

Completed

Get Some Love from the Media

Broadcast how local action can deliver life changing benefits to farmers and artisans.

Completed

Engage Your Local Government

Build long-lasting relationships with your local government and pass a Fair Trade resolution.

Completed

Fair Trade Locations

Retail Locations   Community Organizations

Members

Erica Symonds
tammy_rueth