World Fair Trade Day 2015
Increase the amount of Fair Trade products in your community!
Wouldn’t it be great if your garden salad or mid-morning pick-me-up packed a social punch? This World Fair Trade Day, Fair Trade Campaigns encourages Colleges & Universities, Towns, Schools and Congregations to help others Eat and Drink Responsibly.
In order to create lasting impact for farmers around the world, Campaigners will collect product request cards for fruits and vegetables in communities or coffee and bottled tea on campuses. They will then share the importance of Fair Trade with supermarket and food service managers.
Are you ready to Eat and Drink Fair?
Participating is Easy and the Impact is Endless:
Help your community eat or drink responsibly using the track for your campaign type:
Colleges & Universities Track
Towns, Congregations and Schools Track
|The Goal: To increase Fair Trade coffee and tea offerings on campus
The Slogan: “Drink responsibly. Drink Fair.”
|The Goal: To increase Fair Trade produce offerings at a local supermarket.
The Slogan: “Eat responsibly. Eat Fair.”
I Want Customized Product Request Cards!
- Gather your team and select a campus eatery (Colleges & Universities) or supermarket (Towns, Schools and Congregations) to target.
- Click here to tell us who you’ll be targeting and how. Comment before April 16th and we’ll create customized product request cards for your campaign!
Fruit & Vegetables Product Request CardDownload
Coffee & Tea Product Request CardDownload
Please follow the links below to order your free materials from Fair Trade USA, Fairtrade America, and Fair Trade Federation. Fair Trade Campaigns’ materials are digital only – meaning you will need to print them yourself. Fair Trade Campaigns will not be mailing materials to campaigns only Thank You Kits with samples for your food service and supermarket manager.
Fair Trade Campaigns:
- Fruit & Vegetable Product Request Card (4 per page; print double-sided)
- Coffee & Tea Product Request Card (4 per page; print double-sided)
- Fair Trade College & University 2 minute video
- Fair Trade Produce Availability List – coming soon!
Fair Trade USA:
- Fair Trade Infographic
- Fair Trade Food & Beverage Info Cards
- What’s in Your Cup Fair Trade Stickers
- Go Bananas Fair Trade Sticker
Fair Trade Federation:
Last December the L.A. Times series “Product of Mexico” exposed the substandard living conditions, illness and, ironically, starvation that non-Fair Trade farmers face on a daily basis. The prospect of being fired forces many farmers and workers to endure these abuses silently.
This campaign gives you the chance to be their voice. By demanding Fair Trade produce and beverages in our communities, we can stop the cycle of poverty and labor abuse in developing communities throughout the world.
Unleash the Power of Your Voice
Many retailers and foodservice providers welcome and actively solicit consumer feedback to stay ahead of the competition.
Product request cards (see below) provide a convenient way to tell them how well they are meeting your needs. They allow you to have your voice heard in terms of what products you’d like to see at your store or dining establishment.
If you visit our World Fair Trade Day landing page, you’ll see that we’ve created our own product request card for campaigns to print out. This is an excellent opportunity to highlight Fair Trade as a consumer preference and increase Fair Trade product availability in your community.
Here are a few tips to help your product request cards pack a punch:
Working with Supermarkets
- Pick a target. Be sure to target a supermarket where there is an opportunity to increase the Fair Trade selection. Sure, that funky co-op on the corner may be popular, but its already broad range of Fair Trade product offerings might limit the scope of your impact.
- Be positive. Your mom was right when she said that you catch more flies with honey than with vinegar. Confrontation puts store managers on the defensive, producing ill feelings toward you and, perhaps, the whole Fair Trade movement. Celebrate your store’s current Fair Trade selection and encourage store managers to take their commitment a step further.
- Build a relationship with your manager or buyer using the following steps:
- Reach Out. Request to speak with your Produce Buyer or Store Manager. Thank them. Then, ask if they know what Fair Trade is. If needed give a short & sweet explanation. (Ex: Fair Trade ensures that producers are getting fair wages and improved living conditions. Products include coffee, tea and bananas.) Draw on the L.A. Times series for emotional impact.
- Be transparent. Tell them that you’d love to see Fair Trade fruits and vegetables sold at the store, and that you’re working in your town to raise awareness and demand for Fair Trade produce. Offer to promote other Fair Trade products available in their store to show that there is demand.
- Keep it cordial. It’s okay if your store manager doesn’t hop on the Fair Trade bandwagon right away. View this as an opportunity to create dialogue and understanding. Keep in touch with your store manager as you’re collecting product request cards, and remember that perseverance furthers!
Working with Campus Outlets
- Pick a target. Where do people on your campus buy coffee and bottled tea? Where possible, consider targeting one of the following two high priority chains:
- Starbucks – Starbucks officials have been trying to roll back their Fair Trade offerings for a few years now. Your efforts will highlight customer demand for Fair Trade coffee.
- Einstein Bagels/Noah’s/Manhattan Bagel – These three chains, all owned by the same company, boast over 1000 locations across the U.S. Imagine the impact that increasing their Fair Trade offerings would have.
- Build a relationship with your campus outlets. Many large food service providers have dedicated staff to help meet student and faculty food needs and wishes. Larger groups like Sodexo, Bon Appétit, or Aramark, may already be working with distributors who can source Fair Trade. Follow the following steps to establish a relationship and offer options for getting more Fair Trade products:
- Reach out. Request to speak with either the Dining Manager of your cafeteria or your coffee shop manager. Thank them and highlight what’s already been done; for example offering Fair Trade coffee, or local food options. Then, ask if they know what Fair Trade is. If needed give a short & sweet explanation: Fair Trade certification ensures that producers are getting fair wages and improved living conditions. Draw on the L.A. Times series for emotional impact.
- Be transparent. Tell them that you’d love to see Fair Trade coffee and bottled tea in their establishment and that you’re working at your school to raise awareness and demand. Offer to promote and educate students about Fair Trade products to help build demand.
- Pilot. If getting Fair Trade coffee and bottled tea campus-wide proves not to be an option, propose offering coffee and bottled tea at one specific café, or cafeteria on campus (perhaps even on a trial basis), and advertise the offering around campus to show the demand. If this goes well, lobby for Fair Trade coffee and bottled tea to be expanded to other locations.
- Keep it cordial. It’s okay if the manager doesn’t hop on the Fair Trade bandwagon right away. View this as an opportunity to create dialogue and understanding. Keep in touch with your manager as you’re collecting product request cards, and remember that perseverance furthers!
Fruit & Vegetables Product Request CardDownload
Coffee & Tea Product Request CardDownload
We’d like to thank our sponsors for providing promotional support and samples. Each campaign that reports which establishment they targeted and how many product request cards they collected using this form (coming soon) by May 4 will receive a Fair Trade Thank You Kit with products and resources from the following companies:
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