World Fair Trade Day 2015

Increase the amount of Fair Trade products in your community!

Wouldn’t it be great if your garden salad or mid-morning pick-me-up packed a social punch?  This World Fair Trade Day, Fair Trade Campaigns encourages Colleges & Universities, Towns, Schools and Congregations to help others Eat and Drink Responsibly. image003

In order to create lasting impact for farmers around the world, Campaigners will collect product request cards for fruits and vegetables in communities or coffee and bottled tea on campuses.  They will then share the importance of Fair Trade with supermarket and food service managers.

Are you ready to Eat and Drink Fair?

Participate Grocery

Participating is Easy and the Impact is Endless:

Help your community eat or drink responsibly using the track for your campaign type:

Colleges & Universities Track

Towns, Congregations and Schools Track

The Goal: To increase Fair Trade coffee and tea offerings on campus
The Slogan: “Drink responsibly. Drink Fair.”
The Steps:

  1. Target cafes or dining facilities on campus.
  2. Collect product request cards for Fair Trade from campus members between April 1 and May 4.
  3. Report to Fair Trade Campaigns by May 4 using this form to indicate your targeted location and how many product request cards your campaign has collected.  We’ll send a Thank You Kit with Fair Trade goodies and swag to hand to your food service manager.
  4. Submit the gift basket and product request cards to your food service manager on or around World Fair Trade Day (May 9).
The Goal: To increase Fair Trade produce offerings at a local supermarket.
The Slogan: “Eat responsibly. Eat Fair.”
The Steps:

  1. Target a specific supermarket chain in your community.
  2. Collect product request cards for Fair Trade produce from community members between April 1 and May 4.
  3. Report to Fair Trade Campaigns by May 4 using this form to indicate your targeted location and how many product request cards your campaign has collected. We’ll send you a Thank You Kit with Fair Trade goodies and swag for your store manager.
  4. Submit the gift basket and product request cards to the manager of your targeted store on or around World Fair Trade Day (May 9).

I Want Customized Product Request Cards!

  1. Gather your team and select a campus eatery (Colleges & Universities) or supermarket (Towns, Schools and Congregations) to target.
  2. Click here to tell us who you’ll be targeting and how.  Comment before April 16th and we’ll create customized product request cards for your campaign!

Useful Resources

Fruit & Vegetables Product Request Card

April 2, 2015 Fair Trade Basics, Templates & Media Resources Download

Coffee & Tea Product Request Card

April 2, 2015 Fair Trade Basics, Templates & Media Resources Download
Please follow the links below to order your free materials from Fair Trade USA, Fairtrade America, and Fair Trade Federation.  Fair Trade Campaigns’ materials are digital only – meaning you will need to print them yourself.  Fair Trade Campaigns will not be mailing materials to campaigns only Thank You Kits with samples for your food service and supermarket manager.

Fair Trade Campaigns:Fair Trade Campaigns


 Fair Trade USA:SkollfundraisingchallengeFTCLOGO-52460a3acff48


 Fairtrade America:


og-ftf-logo-large Fair Trade Federation:

$1 a dayLast December the L.A. Times series “Product of Mexico” exposed the substandard living conditions, illness and, ironically, starvation that non-Fair Trade farmers face on a daily basis.  The prospect of being fired forces many farmers and workers to endure these abuses silently.

This campaign gives you the chance to be their voice.  By demanding Fair Trade produce and beverages in our communities, we can stop the cycle of poverty and labor abuse in developing communities throughout the world.

 

Unleash the Power of Your Voice

Many retailers and foodservice providers welcome and actively solicit consumer feedback to stay ahead of the competition.

Product request cards (see below) provide a convenient way to tell them how well they are meeting your needs. They allow you to have your voice heard in terms of what products you’d like to see at your store or dining establishment.

If you visit our World Fair Trade Day landing page, you’ll see that we’ve created our own product request card for campaigns to print out. This is an excellent opportunity to highlight Fair Trade as a consumer preference and increase Fair Trade product availability in your community.

Here are a few tips to help your product request cards pack a punch:

Working with Supermarkets

  1. Pick a target. Be sure to target a supermarket where there is an opportunity to increase the Fair Trade selection. Sure, that funky co-op on the corner may be popular, but its already broad range of Fair Trade product offerings might limit the scope of your impact.
  2. Be positive. Your mom was right when she said that you catch more flies with honey than with vinegar. Confrontation puts store managers on the defensive, producing ill feelings toward you and, perhaps, the whole Fair Trade movement. Celebrate your store’s current Fair Trade selection and encourage store managers to take their commitment a step further.
  3. Build a relationship with your manager or buyer using the following steps:1526757_10152093770391335_1600674744_n
    • Reach Out. Request to speak with your Produce Buyer or Store Manager. Thank them. Then, ask if they know what Fair Trade is. If needed give a short & sweet explanation. (Ex: Fair Trade ensures that producers are getting fair wages and improved living conditions. Products include coffee, tea and bananas.) Draw on the L.A. Times series for emotional impact.
    • Be transparent. Tell them that you’d love to see Fair Trade fruits and vegetables sold at the store, and that you’re working in your town to raise awareness and demand for Fair Trade produce. Offer to promote other Fair Trade products available in their store to show that there is demand.
    • Keep it cordial. It’s okay if your store manager doesn’t hop on the Fair Trade bandwagon right away. View this as an opportunity to create dialogue and understanding. Keep in touch with your store manager as you’re collecting product request cards, and remember that perseverance furthers!

Working with Campus Outlets

  1. Pick a target. Where do people on your campus buy coffee and bottled tea? Where possible, consider targeting one of the following two high priority chains:
    • Starbucks – Starbucks officials have been trying to roll back their Fair Trade offerings for a few IMG_4730years now. Your efforts will highlight customer demand for Fair Trade coffee.
    • Einstein Bagels/Noah’s/Manhattan Bagel – These three chains, all owned by the same company, boast over 1000 locations across the U.S. Imagine the impact that increasing their Fair Trade offerings would have.
  2. Build a relationship with your campus outlets. Many large food service providers have dedicated staff to help meet student and faculty food needs and wishes. Larger groups like Sodexo, Bon Appétit, or Aramark, may already be working with distributors who can source Fair Trade. Follow the following steps to establish a relationship and offer options for getting more Fair Trade products:
    • Reach out. Request to speak with either the Dining Manager of your cafeteria or your coffee shop manager. Thank them and highlight what’s already been done; for example offering Fair Trade coffee, or local food options. Then, ask if they know what Fair Trade is. If needed give a short & sweet explanation: Fair Trade certification ensures that producers are getting fair wages and improved living conditions. Draw on the L.A. Times series for emotional impact.
    • Be transparent. Tell them that you’d love to see Fair Trade coffee and bottled tea in their establishment and that you’re working at your school to raise awareness and demand. Offer to promote and educate students about Fair Trade products to help build demand.
    • Pilot. If getting Fair Trade coffee and bottled tea campus-wide proves not to be an option, propose offering coffee and bottled tea at one specific café, or cafeteria on campus (perhaps even on a trial basis), and advertise the offering around campus to show the demand. If this goes well, lobby for Fair Trade coffee and bottled tea to be expanded to other locations.
    • Keep it cordial. It’s okay if the manager doesn’t hop on the Fair Trade bandwagon right away. View this as an opportunity to create dialogue and understanding. Keep in touch with your manager as you’re collecting product request cards, and remember that perseverance furthers!

 

Useful Resources

Fruit & Vegetables Product Request Card

April 2, 2015 Fair Trade Basics, Templates & Media Resources Download

Coffee & Tea Product Request Card

April 2, 2015 Fair Trade Basics, Templates & Media Resources Download

Program Sponsors

We’d like to thank our sponsors for providing promotional support and samples.  Each campaign that reports which establishment they targeted and how many product request cards they collected using this form (coming soon) by May 4 will receive a Fair Trade Thank You Kit with products and resources from the following companies:

Alaffia

alaffia_logo copyAlaffia was created to help West African communities become sustainable through the fair trade of indigenous resources.  One key to sustainability is empowerment of individuals within the communities.  We encourage empowerment through our community projects, our women’s cooperatives, and education and involvement in our customer communities.  We firmly believe that the cooperation of people across the world is as essential part of building sustainability in all our communities.


Green America

greenamericaiconGreen America is a not-for-profit membership organization founded in 1982. Our mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace—to create a socially just and environmentally sustainable society.  We work for a world where all people have enough, where all communities are healthy                                                                   and safe, and where the bounty of the Earth is preserved for all the                                                                               generations to come.


 Hae Now

haenow_logoHAE NOW stands for Humans Animals & Environment…NOW!  Every business needs to be profitable.  However, we believe that ethics and social responsibility should not be forsaken for profits but seen as a roadmap to lasting success.  We endorse human and worker rights.  We work to preserve the environment and protect the animals that share our fragile planet.  Therefore, we chose a name we can always turn to for inspiration: ‘HAE NOW’ is a reminder to put Humans, Animals and Environment first!


Lasting Smiles

lasting smilesLasting Smiles is in the lip care business to change lives and empower global communities. We’ve partnered with Smile Train, the world’s largest international children’s cleft charity, with a sustainable approach to a single solvable problem: cleft lip and palate birth defects. With every 1,000 lip balms sold, a child in a country where we source our ingredients receives the gift of a cleft lip or cleft palate surgery.  Our partnership gives us power to help more children smile for the first time.

Useful Resources

1800Flowers

March 21, 2014 Resolutions & Procurement

2 Comments

  1. […] Educate yourself about the reality of most fruit and vegetable farmworkers. Click here to read the LA Times Series “A Product of […]

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