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How do we engage people who are fun/adventure seekers?

Maria Lewytzkyj-Milligan from Santa Rosa, California May 18, 2014

One of the pitfalls of living in a beautiful place is that many people spend much of their off time as weekend warriors, especially in the warmer clearer months. Do any of you have any suggestions on ways to combine their love for say the ocean and getting a group to go with helping our Fair Trade town campaign locally?

Community Answers

  1. Plan an outdoor event. Team up with Ben & Jerry’s and do an ice-cream & info giveaway at the beach – maybe combine it with a sand sculpture competition. Serve FT snacks (like EQX Geobars and Honest Tea) at a Fun Run or cycling event, and/or have your supporters compete in the event as “Team Fair Trade”. See if a park or preserve will allow you to offer FT food/drink sampling outside a visitor center.

    Anna McMahon from Bethlehem, New York - 3 years ago
  2. Pick a nice cool “Fair Trade” beverage and set up a booth-give it away free (find a local business to sponsor-use the opportunity to give away literature and be sure to check with the Park District-also get a many folks as possible to wear their “fair trade” tee-shirts

    Linda Roy from 2nd Congregational/ 1st Presbyterian Church - 3 years ago

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