Pasadena, California

On January 14th, 2013 Pasadena became a declared Fair Trade Town with passing of a resolution stating that we as a city and community, we support and use our purchasing power to uphold the standards of Fair Trade. This was the final step in our 3 year long campaign to become a Fair Trade City. As a community, we are proud to state that we are a Fair Trade City, buying local and buying Fair!

Fair Trade Pasadena was born in January 2012, and ever since, the movement has gained momentum in the historic city bordering Los Angeles. We are now one of the first Fair Trade Cities in Southern California, and hope to continue our outreach and education to the greater Los Angeles area.
The fervor for Fair Trade was not new to Pasadena. Eight years ago many organizations and religious groups, along with several enthusiastic city officials, united to help open a Ten Thousand Villages on Lake Street. The stage was set to become a Fair Trade Town.
The last three years Fair Trade Los Angeles received a grant from Catholic Relief Services in order to support the FT Towns movements in smaller surrounding cities. Pasadena was one of the cities granted a year-long paid intern. Since then a thriving steering committee developed. It includes several small Fair Trade business owners, a diverse range of religious leaders, local teachers, students, and community activists. Furthermore, we have an ever-growing “Fair Trade Pasadena” Facebook following. We have held several successful events in the months of May and October. In October of 2012 we worked with Lineage Dance Company to put on a benefit dance performance that celebrated all the ways Fair Trade makes our world more fair and just. We also held a silent auction that highlighted many local and fair trade businesses in our community and on the web. We announced the winner for our second annual Teen Poster Contest and had a welcoming speech by Mayor Bogaard.

Other previous events include: “A Taste of Fair Trade” a community bike ride that highlighted Fair Trade stores throughout Pasadena including a tour and samplings at Whole Foods, coffee and treats at Moka Cafe, and a rug sale event at Ten Thousand Villages; a screening of “Dark Side of Chocolate” at Fuller Seminary — 80 people attended; Choctober – a festive chocolate tasting event at the local Ten Thousand Villages; A reading of the children’s book “Think Fair Trade First” and a lesson about Fair Trade Chocolate at the famous, locally-owned bookstore, Vroman’s; and a teen-focused campaign including the following actions: 1) encouraging local teachers and youth group leaders to teach an accessible two day lesson on Fair Trade, 2) a “Have a Fair Trade Holiday” poster contest for teens, and 3) and a Teen Ben & Jerry’s Fair Trade Ice Cream Social at the Coral Center where the winner of the poster contest were announced.

Fair Trade Pasadena is working towards becoming a Fair Trade Town. We have a solid steering committee, a wide range of events, and support from city officials, many local businesses, and organizations. Our hope is to gain Fair Trade Town status by the end of this year, 201.

Contact this Campaign

Campaign Progress

Build Your Team

The Fair Trade committee provides leadership and direction for your campaign.


Reach out to Retailers

Work with retail locations in your town to offer two or more Fair Trade products.


Engage Your Town

Each town must have a certain number of community organizations using or serving Fair Trade products.


Get Some Love from the Media

Broadcast how local action can deliver life changing benefits to farmers and artisans.


Engage Your Local Government

Build long-lasting relationships with your local government and pass a Fair Trade resolution.


Fair Trade Locations

Retail Locations   Community Organizations


Emily Fernandez