Fair Trade for All: Impact-Driven Innovation – Strategic Priorities for the Next Era of Fair Trade Certified!

Karen Lunde July 9, 2024

At Fair Trade USA™, we believe that all farmers deserve a fair price for their harvest and that every worker deserves safe working conditions and a living income. We envision a world where businesses value purpose alongside profit, and where consumers can easily choose and afford Fair Trade Certified™ products. We are proud of delivering over $1 billion in financial impact to communities around the globe, while recognizing that we are still a long way from achieving the world we envision. To turn this vision into reality, Fair Trade USA is investing in a strategic, impact-driven innovation plan to make Fair Trade accessible to all producers, workers, businesses, and consumers, and dramatically scale impact for farmers, fishers, and workers worldwide: Fair Trade for All!