How to reach out to younger students on campus?
We are wanting to expand our campaign, especially to Freshman and Sophomores as we only have Juniors and Seniors. What strategies have been used to reach out to this group of people outside of advertising for events and meetings in general?
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Try asking a professor if you could present to a Freshman Seminar type class in an educational way and let the students know that they can join you on your quest of ft!!
A lot of groups have been having success while tabling (especially with free samples available). Choose busy areas and make sure to have something fun that helps your group stick out, some folks have dressed up in Banana suits in the past – that will definitely draw interest and attention!
Another option would be to work with orientation leaders when helping to introduce incoming freshman to campus – the earlier you get your message out the more likely that you’ll be able to get some new energetic members!
This is Emily Z., the Fair Trade Communities Fellow. If I remember correctly, my college had a club fair where campus organizations were encouraged to table and have information about their groups. My campus also did some big orientation events aimed specifically at freshman before the start of classes. See if your campus has events similar to these, and see how you can be a part of it.