Have a Divine International Women’s Day!
By Guest Blogger Amanda White of Divine Chocolate USA
March 8, 2011 marks International Women’s Day and in honor of the occasion, Divine Chocolate is celebrating the incredible women cocoa farmers of Kuapa Kokoo. We’re working with the Fair Trade community around the country to offer an exciting opportunity to support our women farmers while enjoying a bar of Divine Chocolate!
Another Reason Women Think Chocolate is Divine
Kuapa Kokoo is a farmer’s cooperative of 45,000 members who supply the cocoa for each bar of Divine. The role of women in Kuapa Kokoo is significant- from their participation in all levels of decision making, their advancement in leadership roles (including having a woman president of the farmers’ union), and Kuapa’s commitment to the economic empowerment of women.
The women of Kuapa Kokoo are trained in small business enterprises such as batik and soap making and the raising of crops for sale in the local market. The women can then borrow from the credit union to make their business operational, allowing for additional income to be earned for the family in the off season.
Economic empowerment not only equips women with the resources they need to provide for their families, it increases their influence in their family and communities. As many Kuapa Kokoo women have said, participating in the women’s groups gives them a tremendous sense of pride.
$1 Off for You, Investment for Women Farmers
Beginning on International Women’s Day and continuing through the spring, we will be encouraging chocolate lovers to treat themselves to a bar of Divine by using our special $1 off coupons.
For every coupon redeemed, Divine will invest an additional amount of money into Kuapa Kokoo’s Women’s Fund – to help increase the resources available to women cocoa farmers and ensure that even more women’s groups can participate.
We are asking supporters of Divine to join us in sharing this unique opportunity with your friends, family, and community so that everyone can celebrate the women farmers of Kuapa Kokoo.
Specifically, you can:
• Help distribute coupons at stores that carry Divine Chocolate as well as other fair trade hubs in your community
• Use your online networks to distribute the e-version of the $1 off coupon
• Create a campaign with the support of Divine around the celebration of women that work hard to keep produce the chocolate that your town loves
• Hold an event with the support of Divine around International Women’s Day and this year’s theme of Pathways to Decent Work for Women
Email Amanda White at Amanda@divinechocolateusa.com to learn how you can get involved.
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Hello I would like to learn more about this event and how I can help. I live in Gig Harbor, WA and am willing to either hand out coupons and direct where to purchase bar.
Thanks so much for your interest in the Divine Chocolate Women’s Campaign. Please send me an email (firstname.lastname@example.org)with your contact information, and I’ll follow up with information on how to get involved.