Business Spotlight: Numi Tea

Courtney Lang February 28, 2012
By Guest Blogger: Tisha Winters

Numi’s VP of Operations, Brian Durkee, at a Fair Trade funded school dormitory

Numi Organic Tea is a premium tea purveyor that blends organic teas and herbs with only 100% real ingredients, allowing nature to speak for itself. In the earlier years of Numi, not many SKUs were Fair Trade Certified. Fast forward and Numi is the largest brand purchaser of Fair Trade Certified teas with 80% of its raw ingredients purchased being Fair Trade Certified and over 50% of its boxed tea line bearing the Fair Trade Certified label.

Jasmine Green and Aged Earl Grey are two of our top-selling flavors. Jasmine Green goes through a unique scenting process where jasmine flowers are laid atop green tea leaves and the leaves naturally absorb the jasmine scent. This process happens three times.  Similar to Jasmine Green, Aged Earl Grey is made by aging organic Assam black tea with real Italian Bergamot for several weeks so tea absorbs the orange scent. Jasmine Green comes from the Fair Trade garden of Dazhangshan and Aged Earl Grey comes from the Sewpur Tea Estate, which is also a Fair Trade Certified garden.

Numi’s Co-Founder and Creative Director, Reem Rahim, picking tea at a Fair Trade garden in China.

If you take a look at our packaging, you’ll notice the tagline, celebrating people, planet and pure tea. This is something we are all truly committed to. As mentioned earlier, all of our blends contain only real ingredients. No artificial oils or flavorings. Just full-leaf premium tea blended with real fruits, spices or herbs. In addition, we are always looking for ways to reduce our impact on the planet and we do this by making ecologically responsible choices in sourcing, production and recycled and non-GMO packaging. Lastly, our commitment to people is one of the reasons why we value our partnership with Fair Trade USA. Through Fair Trade USA, it is guaranteed that the farmers we work in countries around the world are paid a fair wage for their labor and receive a community development premium. With those premiums they can collectively invest in programs that will benefit their own communiTEA.

If you’re just as passionate about tea, Fair Trade and making a positive impact on the world around us, we invite you to join our communiTEA on Facebook and/or Twitter. You can find us at: On Twitter, use the handle @numitea.

Numi’s VP of Operations, Brian Durkee, with our Flowering Tea sewers in China.

We also invite you to learn more about Numi by visiting our website,, where you can find a wealth of information on our sustainability and Fair Trade initiatives, a full online store and much more.

WIN FREE TEA by posting this blog post to your Facebook page (You must share the post by hitting share from the Fair Trade Towns or Fair Trade Universities facebook page). The first three people to share this post with their own communiTEA wins a free box of our Aged Earl Grey – one of our top selling, Fair Trade Certified teas!


You must log in to join the discussion. If you are not already a member registering is easy.

Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.