Business Spotlight: Numi TeaBy Guest Blogger: Tisha Winters
Numi Organic Tea is a premium tea purveyor that blends organic teas and herbs with only 100% real ingredients, allowing nature to speak for itself. In the earlier years of Numi, not many SKUs were Fair Trade Certified. Fast forward and Numi is the largest brand purchaser of Fair Trade Certified teas with 80% of its raw ingredients purchased being Fair Trade Certified and over 50% of its boxed tea line bearing the Fair Trade Certified label.
Jasmine Green and Aged Earl Grey are two of our top-selling flavors. Jasmine Green goes through a unique scenting process where jasmine flowers are laid atop green tea leaves and the leaves naturally absorb the jasmine scent. This process happens three times. Similar to Jasmine Green, Aged Earl Grey is made by aging organic Assam black tea with real Italian Bergamot for several weeks so tea absorbs the orange scent. Jasmine Green comes from the Fair Trade garden of Dazhangshan and Aged Earl Grey comes from the Sewpur Tea Estate, which is also a Fair Trade Certified garden.
If you take a look at our packaging, you’ll notice the tagline, celebrating people, planet and pure tea. This is something we are all truly committed to. As mentioned earlier, all of our blends contain only real ingredients. No artificial oils or flavorings. Just full-leaf premium tea blended with real fruits, spices or herbs. In addition, we are always looking for ways to reduce our impact on the planet and we do this by making ecologically responsible choices in sourcing, production and recycled and non-GMO packaging. Lastly, our commitment to people is one of the reasons why we value our partnership with Fair Trade USA. Through Fair Trade USA, it is guaranteed that the farmers we work in countries around the world are paid a fair wage for their labor and receive a community development premium. With those premiums they can collectively invest in programs that will benefit their own communiTEA.
If you’re just as passionate about tea, Fair Trade and making a positive impact on the world around us, we invite you to join our communiTEA on Facebook and/or Twitter. You can find us at: www.facebook.com/numitea. On Twitter, use the handle @numitea.
We also invite you to learn more about Numi by visiting our website, www.numitea.com, where you can find a wealth of information on our sustainability and Fair Trade initiatives, a full online store and much more.
WIN FREE TEA by posting this blog post to your Facebook page (You must share the post by hitting share from the Fair Trade Towns or Fair Trade Universities facebook page). The first three people to share this post with their own communiTEA wins a free box of our Aged Earl Grey – one of our top selling, Fair Trade Certified teas!