RECORDING: Strategic Planning Webinar

Courtney Lang March 22, 2012

Fair Trade Towns USA produced its first webinar of the year last night on Strategic Planning and the audio/video recording is now available!   

Follow this link to access the webinar recording

Follow this link for a copy of the Power Point Presentation 

What challenges did the webinar address?

The webinar provided organizers with principles and tools to execute a strategic plan, covering some of the biggest challenges that Fair Trade Town campaigns face, including:

  • Recruiting active committee members
  • Developing strong partnerships with community organizations
  • Determining a vision and building a long-term, incremental strategy
  • How to implement a Power Analysis (identifying who has the power in your community and where they stand in your campaign)

What is a strategic plan?

Often Fair Trade Town campaigns set their goal as “getting declared”  but there are many milestones along the way that need to be identified and celebrated!  A Strategic Plan is for campaigns at all levels – new, in progress, and declared.  The process will help your organization clarify its overall purpose, current status, desired results, and how to get there.

We hope you enjoy the recording and be sure to share it with your committee!

Save the date for our next Conference Call!!
Social Media & Your Campaign
Wednesday, April 18
5pm PST/8pm EST
If you have any questions please contact us!
Billy Linstead Goldmith
National Coordinator  
Fair Trade Towns USA  


Courtney Lang
Grassroots Outreach Manager
Fair Trade USA 

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Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.