Strategic Planning Webinar Wednesday, March 21

Courtney Lang March 9, 2012

The Strategic Planning Workshop was by far the most popular session at the National Fair Trade Towns & Universities Conference in Philadelphia last September.

Join Fair Trade Towns USA staff and seasoned organizer Steve Honeyman (In the Public Interest) for the first Fair Trade Towns webinar of the year.  Learn how to get your campaign organized and to build a vision and strategy to reach your goals.

Fair Trade Towns Strategic Planning Webinar
Date:  Wednesday, March 21st
Time:  5:00 p.m. PST/8:00 p.m. EST
Follow this link to register for the webinar!


What is a strategic plan?

Often Fair Trade Town campaigns set their goal as “getting declared”  but there are many milestones along the way that need to be identified and celebrated!  A Strategic Plan is for campaigns at all levels – new, in progress, and declared.  The process will help your organization clarify its overall purpose, current status, desired results, and how to get there.

What challenges will the webinar address?

The webinar will cover some of the biggest challenges that Fair Trade Town campaigns face, including:

  • Recruiting active committee members
  • Developing strong partnerships with community organizations
  • Determining a vision and building a long-term, incremental strategy
  • How to implement a Power Analysis (identifying who has the power in your community and where they stand on your Campaign)

Who is Steve Honeyman?

Steve Honeyman has over 25 years of experience working with organizations to find their strengths and achieve their mission. His work history integrating principles of community organization, neighborhood development and small business strategies enables In the Public Interest to provide a unique consulting experience that assists organizations in seeking out the best solutions.

Register for the webinar here!

You must log in to join the discussion. If you are not already a member registering is easy.

Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.