Late Night Snack Photo Contest!

Parker Townley September 10, 2013

Snap a Picture of a #FTSnack


Start thinking about how you plan to win the Photo Contest!

Kick the year off with a bang and join us September 16th — 27th to promote Ben & Jerry’s partnership with Fair Trade Colleges and Universities.

The Contest

Swap ice cream for photos! Take fun and engaging photos of people eating ice cream and/or with the Late Night Snack cut-out from September 16th — 27th for a chance to win free Ben & Jerry’s Ice Cream for a year!

The goal: Get as many people in your photos as possible.


Facebook Sample Screen SotHow To Enter

1. Take Photos – the campaign that gets the highest total number of people in all their posted photos wins!

2. Post & Tag photos to social media (Facebook, Twitter, Instagram, Tumblr) and use the hashtag: #FTSnack (Take a look to the left for an example!)

3. Caption your photo with your Campaign name (plus mention #FTCampaigns)

4. Win awesome prizes! Winners will be announced by October 1st.




Grand Prize – The campaign that gets the highest total number of people in all their posted photos wins:

  • A Year’s Worth of Ben & Jerry’s for your campaign’s events!


    Win a Year of Ben & Jerry’s for Your Campaign!

2nd and 3rd Place – For campaigns with the next highest number of folks tagged as part of the contest:

  •  Prize packs from Ben & Jerry’s

Plus! Prize for Most fun/unique photo

  • 3 Fun & Unique photos will be selected for a ‘like’ contest on Facebook.
  • The photo with the most ‘likes’ gets a Skype session for their campaign with a Fair Trade Farmer, plus chocolate

What You Get (Resources)

Participating campaigns will receive help in a number of ways, including:

  • Samples: Ben & Jerry’s coupons for free ice cream to hand out at events
  • Event Ideas: from other campaigns
  • Tips and Tricks: On how to get the most photos possible

Check out our Toolkit for more information! 



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Parker Townley, National Organizer | Fair Trade Colleges & Universities

Parker Townley works for Fair Trade Colleges and Universities to help connect students and faculty with the resources they need to effectively campaign for Fair Trade on campus. In his free time Parker explores the Sierra Nevadas with his trusty backpack, roams the Bay Area in search of the perfect cup of coffee, and cultivates a small veggie garden.