#FairTuesday (December 3)- The Alternative to Black Friday

Courtney Lang November 26, 2013

It is 4:30 am on the day after Thanksgiving. It’s dark outside, and you are standing in the cold, frosty air, surrounded by hoards of anxious shoppers waiting in line for the stores to open. It is crowded, yet vivid “Sale” signs beckon you in.  People are pushing and shoving, trying to work their way to the front of the line to have the best shot at getting their favorite products at discounted prices before they sell out.

Welcome to this year’s Black Friday.

Take a step back from the stressful holiday tradition this year, and make some purchases that actually give people a reason to be thankful.  Join us in this year’s #FairTuesday (Dec 3rd) celebration, and make a positive impact on farmers and artisans around the globe.


What is Fair Tuesday?

Created in response to Black Friday and Cyber Monday, it seeks to inspire a generation of conscious consumers to purchase ethically-made products, and to demonstrate how an everyday purchase can change lives in a whole community. The Fair Tuesday shopping initiative (#FairTuesday) was launched in 2012 by Global Goods Partners, a non-profit organization dedicated to empowering women artisans through Fair Trade. 

Last year, Global Goods’ #FairTuesday campaign reached nearly 3 million people, and worked with over 135 partners in 13 different countries. This year, we are hoping it will be even bigger.

When Is It?

Tuesday, December 3, 2013

How Do I Participate?

Whether you are an individual or organization, all you have to do is purchase one fair trade or ethical item on December 3, 2013 to play a part. Click Here to check out Global Goods’ list of partners and products that are available near you, and to learn more about the event.

Help us spread the word!

  • Inspire others to join the Fair Tuesday movement by spreading the word on social media using the hashtag #FairTuesday. Tell us what you are doing to make your purchases more socially-just and sustainable this year.
  • Additionally, share this Fair Tuesday Facebook post with all your friends, to make sure everyone in your network knows how to participate.

So become a conscious consumer this year, and purchase products that support artisans, their families, and their communities. There is no better time than the holidays to give back, and to remember that you can make a difference with every purchase.

You must log in to join the discussion. If you are not already a member registering is easy.

Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.