2014 Fair Trade Month Campaign
Did you know that institutional purchasing accounts for 2/3rds of the U.S. economy (that’s 10.1 trillion dollars a year)? It’s no wonder that we’re focusing our Fair Trade Month program on building relationships and educating constituents and leaders of institutions. We’re providing free swag for you to pass out, and participants will be entered to win a grand prize with the value of $500. Check it out >>>>
Share the Fair
Fair Trade Month is a fantastic way for the whole community to come together in support of Fair Trade. Each Fair Trade Campaign chooses a day, week or the entire month of October to share the Fair Trade message with local organizations, clubs, classrooms and community leaders.
Our “Share the Fair” program is all about educating your community through one-on-one meetings with community leaders, presentations to organizations, workplaces, or classes, Fair Trade focused assemblies, and more. We want our campaigns to think past events and focus on building stronger relationships with community leaders and organizations. This focus on education should help close the gap between awareness and understanding of Fair Trade.
There are so many benefits to purchasing Fair Trade – women’s empowerment, water conservation, fair wages, as well as the prohibition of GMO’s, child labor and forced labor. Find a mutual interest with your audience and discuss how you are both delivering on the same mission.
When is Fair Trade Month?
The 11th annual Fair Trade Month is this October!
How Does My Campaign Participate?
This year’s Fair Trade Month program is called “Share the Fair” and it will focus on encouraging campaigns to 1) table in high traffic areas or at existing events, and 2) to coordinate educational presentations with allies and community leaders.
Participating campaigns will receive 1 of 40 event kits chalk full of Fair Trade samples, materials to hand out, and swag like pins and stickers.
THE GRAND PRIZE: Which ever campaign reaches the most people in the month of October will win a grand prize equal to $500 value! When the campaign launches in August we’ll have score cards to help you tally up the community members and leaders you met with over Fair Trade Month.
Free Swag and Educational Materials Coming August 1st
Fair Trade Campaigns will have 40 event kits available to campaigns with samples and swag. We’ll also have tons of digital resources at your finger tips like presentations on bananas, apparel, cocoa and artisans, infographics and a “Share the Fair” photo prop for social media.
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