2014 Fair Trade Month Campaign

Courtney Lang June 27, 2014

Did you know that institutional purchasing accounts for 2/3rds of the U.S. economy (that’s 10.1 trillion dollars a year)?  It’s no wonder that we’re focusing our Fair Trade Month program on building relationships and educating constituents and leaders of institutions.  We’re providing free swag for you to pass out, and participants will be entered to win a grand prize with the value of $500.  Check it out >>>>


Banana Man

Share the Fair

Fair Trade Month is a fantastic way for the whole community to come together in support of Fair Trade. Each Fair Trade Campaign chooses a day, week or the entire month of October to share the Fair Trade message with local organizations, clubs, classrooms and community leaders.

Our “Share the Fair” program is all about educating your community through one-on-one meetings with community leaders, presentations to organizations, workplaces, or classes, Fair Trade focused assemblies, and more. We want our campaigns to think past events and focus on building stronger relationships with community leaders and organizations.  This focus on education should help close the gap between awareness and understanding of Fair Trade.

There are so many benefits to purchasing Fair Trade – women’s empowerment, water conservation, fair wages, as well as the prohibition of GMO’s, child labor and forced labor.  Find a mutual interest with your audience and discuss how you are both delivering on the same mission.

When is Fair Trade Month?

The 11th annual Fair Trade Month is this October!

How Does My Campaign Participate?

This year’s Fair Trade Month program is called “Share the Fair” and it will focus on encouraging campaigns to 1) table in high traffic areas or at existing events, and 2) to coordinate educational presentations with allies and community leaders.

Participating campaigns will receive 1 of 40 event kits chalk full of Fair Trade samples, materials to hand out, and swag like pins and stickers.

THE GRAND PRIZE: Which ever campaign reaches the most people in the month of October will win a grand prize equal to $500 value!  When the campaign launches in August we’ll have score cards to help you tally up the community members and leaders you met with over Fair Trade Month.

Free Swag and Educational Materials Coming August 1st

Fair Trade Campaigns will have 40 event kits available to campaigns with samples and swag.  We’ll also have tons of digital resources at your finger tips like presentations on bananas, apparel, cocoa and artisans, infographics and a “Share the Fair” photo prop for social media.

Sign up for our newsletter below so you can receive notification when the campaign goes live!



One Comment

  1. […] is Non-GMO Month, National Farm to School Month and Fair Trade Month! So naturally, the Green Moms Network will be talking about our food supply this month. […]

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Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.