Fair Trade Soccer Balls Available at Target!

Courtney Lang May 15, 2015


Guest Blog Post By: Jessica Holland, Senda Athletics

About five months ago, Santiago Salty, founder of Senda Athletics Fair Trade soccer balls, sent a tweet that would change the trajectory of his company. He had just seen Target’s announcement for its upcoming Made to Matter collection. Made to Matter introduces some of the most innovative wellness brands to Target’s collection, brands like Ben & Jerry’s, Plum Organics and Kind.

Santiago tweeted at Target, suggesting they consider including Fair Trade soccer balls in their upcoming collection. Within a few days, he received a call from Target asking for more information! A few short months later, Senda soccer balls are now in select stores and online.

“It’s crazy – I had no idea that one tweet could have such an impact! A few months ago, our sales were mostly regional. Now we’re reaching a national audience, bringing awareness to Fair Trade products and practices.” – Santiago Salty, CEO and Founder

What are Fair Trade Soccer Balls?

Senda soccer balls are Fair Trade USA certified, meeting standards that ensure our ball producers meet social, economic, and environmental criteria. These include ensuring that all workers in the supply chain – factory workers and stitchers – receive at least the national minimum wage; that there is no child labor involved in production; that the health and safety of workers is safeguarded.

How Can I Help?Senda 2

  1. Click here to tweet the news: tell your friends and family that they can now support Fair Trade through sports.
  2. Buy Fair Trade Soccer Balls for your Friends & Family:  Check us out online through October and in select stores through May. The best way to support Fair Trade companies is by showing retailers that consumers want to buy Fair Trade products!
  3. Work with Local Soccer Teams: teach children about the importance of Fair Trade through the sport they love. Reach out to coaches, talk to teams and get your community to support Fair Trade!

Questions? For more information on Senda Fair Trade soccer balls, visit here or email Santiago at team@sendaathletics.com.​

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Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.