Fair Trade Soccer Balls Available at Target!
Guest Blog Post By: Jessica Holland, Senda Athletics
About five months ago, Santiago Salty, founder of Senda Athletics Fair Trade soccer balls, sent a tweet that would change the trajectory of his company. He had just seen Target’s announcement for its upcoming Made to Matter collection. Made to Matter introduces some of the most innovative wellness brands to Target’s collection, brands like Ben & Jerry’s, Plum Organics and Kind.
Santiago tweeted at Target, suggesting they consider including Fair Trade soccer balls in their upcoming collection. Within a few days, he received a call from Target asking for more information! A few short months later, Senda soccer balls are now in select stores and online.
“It’s crazy – I had no idea that one tweet could have such an impact! A few months ago, our sales were mostly regional. Now we’re reaching a national audience, bringing awareness to Fair Trade products and practices.” – Santiago Salty, CEO and Founder
What are Fair Trade Soccer Balls?
Senda soccer balls are Fair Trade USA certified, meeting standards that ensure our ball producers meet social, economic, and environmental criteria. These include ensuring that all workers in the supply chain – factory workers and stitchers – receive at least the national minimum wage; that there is no child labor involved in production; that the health and safety of workers is safeguarded.
How Can I Help?
- Click here to tweet the news: tell your friends and family that they can now support Fair Trade through sports.
- Buy Fair Trade Soccer Balls for your Friends & Family: Check us out online through October and in select stores through May. The best way to support Fair Trade companies is by showing retailers that consumers want to buy Fair Trade products!
- Work with Local Soccer Teams: teach children about the importance of Fair Trade through the sport they love. Reach out to coaches, talk to teams and get your community to support Fair Trade!