5 Tips to Promote Your Event

Courtney Lang April 23, 2014

Oklahoma Fair Trade Fest

Here’s our top tips for getting crowds to  your World Fair Trade Day or Study Break event

1. Partner Around Town & Campus:

As advocates we often make things harder than they need to be.  Look around and see if anyone has something similar planned in your community or to see who would be a great partner. Here’s some examples of groups to look out for:

  • Towns: Sustainable Restaurants, Locally-owned grocery stores or co-ops, bakeries, cafés, Culinary Schools, Iron Chef Competitions, local schools.
  • Colleges, Universities & Schools: Sustainability/Environmental clubs, Social Justice groups, business groups, internationally focused groups, Food Services, Campus Ministry, PTA’s

2. Alternative Sponsorship Options:

If a group can’t help out financially then ask them to publicize your event with their members and through their own communications channels.

Click here for more information on our World Fair Trade Day & Study Break Event Program!

Click here for more information on our World Fair Trade Day & Study Break Event Program!

3. Local & Campus Blogger Search:

Try to search for terms like “[insert campus/town name] local food blog” or “social justice blog”  and so on.  Send a brief email explaining what the event is, why it’s important and how much you value their attendance.  Offer them a gift bag or free attendance and a shout out.

4.  Send out a Press Release:

Make sure to include weekly and issue-based publications in your community, plus Newsletters and calendars.  Use our sample World Fair Trade Day Event Press Release!

5.  Use Social Media:

social media is a powerful tool to spread the word, and it is a way for your community to virtually attend the event.  Check out our Event Promotion Guide which gives you the ins and outs of promoting events on Facebook and Twitter


Call to Action:

Comment below with your plans for local outreach and we’ll send you a free Fair Trade Baking Kit to raffle off or to give as an incentive to a local celeb!


One Comment

  1. We plan to paint the Wall (next year), which is a a wall, located at the bottom of our campus, that both the colleges and the town has access to. Community members paint the wall to advertise their organizations and events open to the community.

    mettyt from Fair Trade Hartwick College - 10 years ago

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Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.