3 Campaigns Baking it Right

Courtney Lang May 30, 2014

How to Get a Crowd at Your Event!

Campaigns across the country received baking kits last month to host World Fair Trade Day & Study Break events highlighting the variety of baking products available at your grocery store. Thanks for participating – ya’ll made some splendid looking treats!

We thought we’d take a moment to reflect and highlight a few campaigns that were clearly baking it right and strategically thinking about where and when they would host their event.   Check it out!

media - cookie bars

Media Elementary School

For World Fair Trade Day, Media Elementary School hosted a Fair Trade Bake Sale! Yummy chocolate chip cookie bars and cakes were sold that used Fair Trade ingredients.  Baking it right: They set up shop right at the end of the day during pick up time for students.   Great example of how timing is everything.

Media 2

SUNY Geneseo

The Fair Trade Club at SUNY Geneseo used their baking kit to whip up some blueberry muffins and chocolate oatmeal cookies for students on the run during exam period.  Baking it right:  Sometimes, rather than hosting an event, setting up a table in a high traffic area maximizes exposure!


Houston, Texas

Fair Trade lovers in Houston hosted a Fair Trade Pancake Brunch for World Fair Trade Day! The event featured a full toppings bar as well as a mini Fair Trade market.  Baking it right:  The team partnered with their local Whole Foods to build excitement in the community.  Until your campaign is very well established in the community, partnerships like this are essential to making your event successful!

Houston - Pancake Breakfast

Did you bake it right?  Please SHARE your event below!

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Courtney Lang, National Organizer | Fair Trade Campaigns

Courtney Lang brings over 5 years of community organizing to Fair Trade Towns USA, building both the Local Food and Fair Trade networks in Vermont. As Local Food Coordinator with City Market/Onion River Cooperative, Courtney worked with local producers, institutions and consumers to grow the local food system and organize a strategic model for community engagement through farm tours, workshops, and local food challenges. Like many in the Fair Trade industry, Courtney was inspired to take action in Fair Trade when she witnessed child-labor first hand in Costa Rica. As a founding member of Fair Trade Burlington, she has worked with economic development organizations, businesses, and consumers to build awareness of Fair Trade among Vermonters. She also worked with a Fair Trade USA licensee, Vermont Coffee Company, as Friend Ambassador where she united the story of Fair Trade to every purchase of coffee.